Kerry Washington covers the April 4th issue of ADWEEK , photographed by . Kerry Washington was styled by ,
You’ve partnered with so many brands. How do you determine which ones make sense for you to join forces with?
There isn’t an algorithm that I plug a brand into. It really is about having an authentic, organic excitement and connection to it and asking myself, is this work that I would be proud of? Do I feel like it will be as rewarding as it is time-consuming? Because for me, none of the partnerships that I’m in are me [just] being the face of something. I am extremely hands-on and integrated in each of my relationships, so it has to be worth it for me. … I worked with companies earlier in my career where I knew very early on when it wasn’t a match for me. I’m grateful for that wisdom because now I know how to make those choices.
Have you started to think about what you want the next phase of your career to be like after Scandal ends?
I don’t know specifically what’s next. I found the experience of producing on Confirmation to be extremely rewarding. I learned a great deal, but I also feel like I was able to bring a lot to the table…
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